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The most important program in sales and marketing is the strategic
planning, using full data service and doing a consistent and permanent research
of the market for each hotel is around the corner and around the world.
Once a planning is in place the first step consists of building the business needs,
so the selling can start.
We at Royal Regency International Hotels, inc © have regional offices located in Washington,
DC as well as in Paris and Cairo. Those regional offices supervise the activities
of our Associate sales agent and representatives located worldwide.
We have a clear vision of what we hope to achieve when we perform our reservation
service as always we define for each property the followings: |
The needs of our hotels on sales and marketing
The performance goals in term of rate and room
nights. The definition of our target markets both in
terms of segment and geographic importance. The
type of services that will be the most important. |
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Our regional offices are staffed by professional sales and marketing, personnel
and they perform always their job as an extension of every hotel sales department. |
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