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Dr. Ghassan AIDI
'Chairman' |
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As the first year of the new millennium turns, our industry
will face a competitive landscape altered by new technologies, by new hotel practices
and by new guests' demands.
We will face a difficult task in identifying the practices and the structures
that will lead us to success.
The future success of the hotel industry will depend largely on the management 's
ability to foresee and capitalize on change. We have to update our key factors
as market, product, organization, technology, that will not only define success,
but also influence its ability to survive the 21st century.
We will place our primary emphasis on the guest need, as leisure travel is expected
to grow significantly faster and the hotel industry marketing will continue to
be dominated by the sales function. Now you have to look and bring the guest and
most importantly is to keep him as a repeated guest.
We feel that the human element involved in providing guests with quality service
will not be replaced by technology, rather it will gain importance at all our
hotels.
Today, traveling on business is rarely a singular activity. Most of our guests
mix some leisure into their business trip, whether by extending their stay for
a day of sightseeing, by visiting a museum or by spending a week and relaxing
on the beach. Business guests want to choose a hotel where they have the ability
to organize their work, work anytime and anywhere. A guest's office is wherever
they happen to be, at home or traveling.
We will respond to this technological work revolution. This year we have to spend
more money on technology and reconfiguring the traditional guest room to include
more business facilities. This will create a climate where guests feel that they
are at home or at their office with the same comfort, efficiency, quality of service
and amenities that they are used to at their homes or offices.
Access to capital will not only be one of the defining factors for success in
the new millennium, but also one of the industry's greatest challenges. We need
to work harder to access capital by producing competitive returns and we feel
that the relationship between us and our vision must be similar, and we must look
to the future of the property together, assuring a team success.
Royal Regency International Hotels is the next generation of the hospitality world
offering high and efficient personal attention to ensure success in the new millennium. |
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